floppy disk, cloud, tamago
chalimoé (Charlotte Lim)
Bachelor of Media Arts (Hons) / Bachelor of Science (Computer Science)

floppy disk, cloud, tamago
By rematerialising online icons in a pastel, pixelated 2D form, chalimoé engages in semiotic defamiliarisation—the renewal of one's perception of a symbol that has become so familiar, it becomes routine. By altering and distorting online icons, chalimoé draws attention to how the merging of 'online' and 'offline' has affected these icons, and how these icons have in turn become representations of their own conditions of existence. The floppy disk as a save icon no longer has a physical counterpart, as the physical floppy disk has been superseded by more efficient methods of digital file storage. However, through repeated usage and circulation, the floppy disk as a save icon has come to contain meaning itself, no longer relying on an external object to gain meaning. The bridge between the 'online' and the 'offline' has been broken, as the dichotomy dissolves in our digitally augmented reality.