![Beauty Bound](https://s3-ap-southeast-2.amazonaws.com/unsw-artdesign-annual2017-assets/22671/Screen%20Shot%202017-09-30%20at%2012.06.43%20pm.png)
Ondine Morice-Pearce
Bachelor of Media Arts (Hons)
Beauty Bound
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'Beauty Bound' explores the world of advertising, in particular the female perfume industry, in order to evaluate the effects advertising has on the way we view and value women in the Western world. Through her short video piece, Ondine Morice-Pearce explores how such standards of beauty have become an ingrained normality within our social expectations, and questions if such structures can ever be escaped.