Graduate Exhibition

For too long, letters have spoken on behalf of us, passively accepting the forms and meanings we haphazardly hurl at them. We are oblivious to the presence of type around us, but our exposure to it is unavoidable. We choose fonts based off pure aesthetic vanity, which only propagates the creation of more equally vain type faces. Type has an unharnessed agency and potential influence that is waiting to be utilised. 'Catalyst' is a type family with agency. Its low ink and paper consumption dictate the form, and are clearly apparent. Walking the line between legible and economical, Catalyst has something to say regardless of what it is saying. Acting as a catalyst, this type family is the first step in redefining legibility to allow more economical typefaces to exist in the world.