Graduate Exhibition

The consumption of alcohol has become a cornerstone of Australian society, and there are strong links between Australian youth culture and binge drinking. The aim of this project is to create products relating to alcohol consumption to promote dialogue amongst young Australians about binge drinking. These products will be produced under a fictitious brewing company called Loose Units. Loose Units utilises Australian slang partnered with crudely humorous designs to create aesthetically engaging but dissuasive packaging. Loose Units is an unmarketable brand, acting in a guerrilla fashion in a ubiquitous market. The suite of designs will appeal to young Australians with the aim of promoting a non-threatening platform for open discussion about problematic binge drinking.