Embrace Novelty
Kayla Davies
Bachelor of Design (Hons)

Embrace Novelty
‘Embrace Novelty’ endeavours to challenge how individuals perceive time, encouraging social behavioural adaptations to introduce novelty into daily routine and change the perception of time. Scientific studies conclude that humans estimate duration of time through memory recollection; therefore, when an individual is doing something different, the brain has new, memorable information to process, providing the illusion of time moving at a slower pace. Through illustrated ideas and instructions integrated into a day planner, this project aims to encourage young adults to break out of their normal routine, and overcome the sensation of “time flying by”.